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We’re Fiducia Marketing, a marketing and sales firm based in Troy, Mi.
Social media is everywhere. It is used to share wedding photos, announce big news, advertise new products, interact with fans and customers, and more. A lot of businesses are afraid to be on social media because they don’t understand it, can’t afford it, or maybe just don’t see the point.
At the same time, 52% of enterprise brands say that social media is the top driver for customer relationship building and brand engagement, according to Spredfast. And 68% of consumers check out companies on social networking sites before buying, according to B2C.
Here are a few other reasons why your business should use social media:
People Expect It
Now that it is 2014, social media is everywhere. People expect businesses, celebrities, and friends to all have some form of social media. When a potential customer is looking for your business and can’t find it, they may go to someone else.
Fiducia Marketing in on Twitter. Check out our tweets by following @fiduciamrktng
Branding
Social media is another important aspect of branding. Current and potential customers can go to brand pages and see what products and services are available, what other customers are saying, and how the brand interacts with users.
Builds Relationships
Social media allows brands to build relationships with their customers. Customers can ask questions and voice concerns, and brands can respond back. When brands respond quickly and treat customers with respect, it can prevent customers from getting upset and build brand loyalty online.
Brings in Website Traffic
If social media is done right, it can bring in quite a bit of extra traffic to your website, as users click through to blog posts, special promotions, or other valuable information.
Helps With Search
When a customer searches for a brand in Google, what shows up? Of course everyone wants his or her business to pop up first, but that isn’t always the case. Social media gives a brand more assets that can show up in searches, bringing more people to the business’s website.
Allows Businesses to Showcase Work
Did a new product or service come out? Show it on Facebook! Social media allows businesses to share multiple photos, videos and more that can showcase just how good the product is and what it does.
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