5 Questions Managers Should Ask All Employees

Published August 19, 2014 by Fiducia Markeing, Inc.

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Is it a struggle to motivate your employees? Do you feel like your employees don’t really know what is expected of them? The solution may be simple – ask good questions. At Fiducia Marketing, managers need to communicate and ask questions for success. All employees are unique and work differently, which is why it’s important for managers to learn everyone’s styles and preferences.

If one person produces their best work being left alone, then leave them alone! If another employee needs to know exactly what is expected of them, lgive them good instructions. Here are a few good questions to ask your employees when they are first hired, as well as throughout their tenure to ensure that both they and you know what is expected:

How do you work best?

Do they work best alone, in a team, or a mix of both? Allow them (when possible) to work this way. Everyone is different. Just because you like to work with music blaring, that doesn’t mean your employees do. Make sure your employees know that they can come to you with requests and concerns. Of course, depending on the work environment, not every request can be met, but having an open door policy will help things move more smoothly.

How do you like to be rewarded?

Sometimes it can be hard to tell what employees really want – so why not ask them? Consider setting up some form of bonus program with input from employees. If there is a rewards system already in place, ask employees what they would like to see included in it.

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How do you like to be managed?

All managers have a preferred style of management, but that style will need to be slightly adjusted for each individual employee. Find out what works best for your employees to make everyone’s life easier.

Where do you see yourself in 10 years?

This question may be cliché, but there’s a reason people started asking it in the first place. Find out what your employees are looking for out of their careers. Would they love to get into management someday, or do they prefer to become the go-to expert in their department? Knowing where employees want to end up will allow you to help steer them in the right direction while letting them know that you care.

How can I make your job easier?

Do your employees struggle with multitasking, or do they thrive in a fast-paced and multi-faceted environment? Are they a door-shut, head-down type of worker? Do they work better when they can come in earlier and leave earlier? Find out if you or anyone else could help make their job easier simply by knowing what distractions and frustrations they struggle with.


Why Your Business Should Use Social Media

Published August 5, 2014 by Fiducia Markeing, Inc.

Flickr CC via Emmanuel Vivier

We’re Fiducia Marketing, a marketing and sales firm based in Troy, Mi.

Social media is everywhere. It is used to share wedding photos, announce big news, advertise new products, interact with fans and customers, and more. A lot of businesses are afraid to be on social media because they don’t understand it, can’t afford it, or maybe just don’t see the point.

At the same time, 52% of enterprise brands say that social media is the top driver for customer relationship building and brand engagement, according to Spredfast. And 68% of consumers check out companies on social networking sites before buying, according to B2C.

Here are a few other reasons why your business should use social media:

People Expect It

Now that it is 2014, social media is everywhere. People expect businesses, celebrities, and friends to all have some form of social media. When a potential customer is looking for your business and can’t find it, they may go to someone else.

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Social media is another important aspect of branding. Current and potential customers can go to brand pages and see what products and services are available, what other customers are saying, and how the brand interacts with users.

Builds Relationships

Social media allows brands to build relationships with their customers. Customers can ask questions and voice concerns, and brands can respond back. When brands respond quickly and treat customers with respect, it can prevent customers from getting upset and build brand loyalty online.

Brings in Website Traffic

If social media is done right, it can bring in quite a bit of extra traffic to your website, as users click through to blog posts, special promotions, or other valuable information.

Helps With Search

When a customer searches for a brand in Google, what shows up? Of course everyone wants his or her business to pop up first, but that isn’t always the case. Social media gives a brand more assets that can show up in searches, bringing more people to the business’s website.

Allows Businesses to Showcase Work

Did a new product or service come out? Show it on Facebook! Social media allows businesses to share multiple photos, videos and more that can showcase just how good the product is and what it does.

How to Turn Things Around

Published July 25, 2014 by Fiducia Markeing, Inc.

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When something doesn’t work out the way you want it to, it can be a rough time. We can’t win them all, and sometimes we have to face this fact. Being able to see this through, and understand you can always bounce back to success, is key. Turning things around from a wrong direction is not as hard as it sounds.

Check out the Fiducia Marketing website for more information about our marketing and sales in Troy, MI.

Failure is fortunately never final. Look at the glass half-full and you can see life in a different light. Staying positive will always benefit you in many different ways. When you think happy thoughts, new opportunities open that you are usually blind to. Always be willing to give it another chance, and turn away for sulking.

The business industry is based on success and failures, but that’s what molds the best business professionals. This is the only way to get to the top, learning what its like to have success comes with failing a few times. Accept that you can’t always come out they way you want to. Some things like this are out of your control.

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Never be fearful of failing; it’s worst to not try. The reality is that failure can be overcome if you put your mind to it. Just look at athletes who had injuries and came back stronger than ever. With the right mindset and preparation, any obstacle can be over come, and things will be turned around in no time.

Failure can teach a lot of things about you. Learning from failing is a process, but it’s worthwhile. Failure can mature a person, as well as help them develop persistence, self-discipline, and hard work. Most of all, it will allow you to see what you’re truly made of.

If you let yourself become engulfed in failure, it will only lead to failing some more. Take advantage of your down time and become the best you can be. This what life is really about; learning from past mistakes to be the strongest you’ve ever been.

Things to Never Say to a Client

Published July 17, 2014 by Fiducia Markeing, Inc.

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Here at Fiducia Marketing, we know it is always good to be cautious of what is said and done in front of clients. The best businesses are able to obtain and keep clients. Even the slightest misstep can cost a valued client or the company reputation. Here are some tips on how to interact with clients in a professional way.

Don’t Show Off

While it’s good to show your clients that you are successful, it’s not good for them to think they are overpaying you to support your extravagances. If your company is a small startup, it’s probably not the best idea to pick them up in a new Mercedes, for example. Because perception is everything, the client might imagine that the reason you can afford this luxury vehicle is because you overcharge for services.

Don’t Complain About People

Even if a co-worker made a mistake, it is never a good idea to complain about them in front of a client. While it is important to acknowledge any mistakes that are made, a client will be more impressed that you handle it professionally, and not dwell on missteps or pass the blame. The same goes for suppliers or vendors. It is never a good idea to badmouth the businesses in your community, as doing so comes off as unprofessional and off-putting to potential new clients.

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Don’t Over-share

Maybe you had a few too many drinks last night or your kid got sick – don’t share this with the client. While it is important to bond with the client, there is a difference between laughing over last week’s episode of The Big Bang Theory and going into detail about your social life, your child’s illness, or other personal matters. The client might find it funny, but they will also question your professionalism.

Don’t Gossip

Maybe you heard that a client’s boss is getting a divorce or got arrested – don’t bring it up. It shows a lack of discretion if you talk freely about another person, and your client may assume you would do the same about them. If you are talking about another employee, say positive and nice things or nothing at all.

Characteristics of Potential Employees That Should Raise Red Flags

Published July 1, 2014 by Fiducia Markeing, Inc.

Flickr CC via CT Senate Democrats

We are Fiducia Marketing, a marketing and sales firm located in Troy, MI.

While experience, education, and skills are all very important things to assess when hiring a new employee, personal characteristics are just as important. They are the core of a person’s character and determine how they will act and react to day-to-day tasks. While an employee may have great past experience, they still may not be a right fit for your company. Here are a few characteristic red flags to look for where hiring new employees:

Poor Communication Skills

If a potential candidate doesn’t know how to communicate, put up that red flag. Whether it be written or verbal, poor communication can result in things like forgetting to clue someone in on a deadline, not explaining expectations for a project, or unprofessional looking work. If you receive a resume that doesn’t have the correct information, get a cover letter littered with typos and grammatical errors, or can’t get an interviewee to explain their thoughts clearly in an interview, then this probably isn’t the right candidate for you.

Lacks Motivation

It’s not hard to tell the difference between someone who is very excited about a job and someone who just needs a job. A potential candidate may have excellent experience, but if they don’t seem excited about the job now, what makes you think they will be excited later? Employees that lack motivation aren’t going to be the go-getters you are looking for. Look for people who are excited about your company’s’ mission, enjoy challenges, and can see themselves growing and flourishing at your company.

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Unprofessional Social Media

This isn’t something you can evaluate during an interview, but you can scope it out beforehand. If an interviewee can’t take the time to professionalize and update the privacy settings on their social media account, do you really want to hire them? Aside from professionalism, social media can also give you a good feel for personalities. If you see that your candidate is constantly getting in fights or posting about inappropriate things, you may want to reconsider.

Lack Important Skills

While some skills can be overlooked and taught on the job, you have to decide what skills gaps you can and cannot accept. If a job candidate has great experience and education, but lacks a few of the critical skills you find the most important, then you may need to rethink hiring them. If a major part of their job involves tracking data and creating professional PowerPoint presentations but they haven’t ever used those programs, it could create serious problems down the road. Determine how much time it will take to bring the candidate up to speed on those skills and whether that’s time you can afford to lose.

Putting Together an All-Star Team

Published June 9, 2014 by Fiducia Markeing, Inc.

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Building the perfect team for the company is not the easiest thing to do, and we know this at Fiducia Marketing. If it were simple, everyone would have the right person for the job every time. By focusing on attracting the perfect fit for a team, the building blocks for success can have a cornerstone.

Know What People Are Looking For

Knowing what people are looking for in a company is important to attract the right person to a job. Research what professionals are looking for in a company; this might include corporate responsibility, competitive salaries, or even benefits. These are the types of things that get people to apply consistently. If you want to build the perfect team, then being a company that a lot of people want to work for will always be in your benefit.

The Importance of Networking

Networking is always a big part of the business world. By attending networking events, as well as promoting networking to other employees, more and more people will become aware of your company. The more the word is spread, the better chance of attracting that one employee that will fill out the rest of the team.

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Have Versatility

Anytime you find a prospective employee, always see where they would fi well on the team. Just because they applied to a particular position, doesn’t mean that’s the only place that they will work out. If they seem like a great fit, find a way to still add them to the team for another position. By being versatile and open to switching up the game plan, there will always be a way to continue to add to a great team.

Focus on Company Culture

A focused and developed company culture is always attractive for a hard-working professional. Holding the same standard for all employees will do more good than bad. Focus on creating a culture that new hires will find attractive. Coming in to work should always be attractive; that is the job that people are looking for.


5 Things Successful and Productive Salespeople Do

Published May 30, 2014 by Fiducia Markeing, Inc.

Flickr CC via Cabinet Office

Being a Salesperson never stops. There are always more people to network with, more research to do, or more emails to send. Because there is so much to do, it’s easy to get off track or distracted. Here are 5 things that productive and successful salespeople do every day:

Create a Routine and Be Prepared

If you’re constantly scrambling to make breakfast in the morning because you didn’t go to the grocery store last weekend – you’re going to be off your game. Establish a routine and stick to it. Prepare food for the week, get up around the same time, and eat a good breakfast. Whatever it is that you do in the morning to be productive – do that every day. Without a routine, a salesperson won’t be as productive.

No one person has the same exact routine, so figure out what works best for you. If you’re not a morning person, prepare your coffee and breakfast the night before, lie out your clothes, and have your lunch ready. If you have a lot to do every week, plan out each day. For examples, Mondays can be the day you have meetings, Tuesday you can work on marketing plans, etc. You get the picture.


I’m sure any article you read will mention exercise – so you already know that it’s something you need to be doing. However, don’t feel like you need to go to the gym 6 days a week. But exercise does need to be incorporated in your everyday life somehow. If you have the option and ability to walk to work, do it. If you enjoy taking cycling or Pilates classes – do that. Try and spend a few hours a week being active. You will look and feel better and be more productive. According to Business Insider, CEOs of large companies like Apple, Pepsi, and Xerox start their day with exercise. Not a morning person? Try going on a walk or run after work, or even fitting one into your lunch break.

Have a Weekly Check In

If you are running your own business, you probably should know where you, your employees, and your finances stand. Spend a few minutes a week to see how far along you or any employees are on their tasks and goals. Taking time to evaluate your progress will help you decide how to make the best use of your and everyone else’s time.

Allow Yourself Time to Relax

Even if you have the entire day off Saturday and you feel like you should be doing work, don’t. Salespeople need time to relax, too. Go see a movie, spend time with your family, or spend a night in. Successful people prioritize spending time with family, according to a new Harvard Business School study.


Successful salespeople people need sleep. If you have to pull an all-nighter here and there, that’s one thing – but don’t let it become a routine. Put your phone away and allow yourself to get 6-8 hours of sleep every night. This way you will wake up more refreshed and alert, and be able to produce your best possible work.